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Jimmy Webb and the Power of Storytelling for B2B Companies
Music critic Miss Universe on "A Hard Day's Night" movie set Songwriting legend Jimmy Webb has written some of pop music’s most enduring ballads, including Wichita Lineman, By the Time I Get to...
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Avoid the Carnival Barker Approach to Publicity
Publicity Must Be More Than Noise Companies of all sizes believe that more publicity is always better, as a means to raise brand awareness and drive business results. But there are several reasons why...
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Did The New York Times Purposely Fuel the Goldman Controversy?
A Compromised Value Proposition? If the biggest loser in disgruntled employee Greg Smith’s recent OpEd piece was Goldman Sachs, then the apparent winner in this high-profile media sideshow was The New...
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The Dirty Secret Behind Sir Richard Branson’s Attack on the Suit and Tie
Joseph Stalin Refused to Wear a Tie For Sir Richard Charles Nicholas Branson – the English business magnate known for his Virgin Group of more than 400 companies, his daredevil exploits, his...
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Do Most CEOs Lack Social Skills?
Do CEOs need charm school, rather than business school? According to a new study sponsored by Domo and CEO.com, CEOs at Fortune 500 companies are participating in social media channels significantly...
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PR Lesson from the Lolo Jones / New York Times Controversy
Did Jere Kill Lolo’s Mojo? On August 4th, New York Times sportswriter Jére Longman – who has been covering the Olympics under an “Inside the Rings” column – wrote an article on American hurdler Lolo...
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Augusta National Throws Women a Bone. Should Condi and Darla Return the Favor?
Darla and Condi Have No Reason to Celebrate Augusta National Golf Club, long revered by the golfing world as the Sistine Chapel of their sport, announced with great pride (a “joyous occasion,”...
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The Harvard Cheating Scandal: Do Administrators Need “Public Relations 101″?
Harvard University announced last week that the school is investigating 125 students for possibly cheating on a take-home final exam for “Government 1310: Introduction to Congress.” After reviewing...
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PR / Media Pros Should Stand Firm on Requiring Quote Approvals
Quote Approvals Lower the Risk of Media Burn The practice of requiring journalists to submit on-the-record quotes for approval by a source in advance of publication has long been a sore point between...
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5 Ways You Can Merchandise the “Masthead Value” of Publicity
Not to be confused with “The Wall Street Transcript” Many companies will invest considerable effort seeking positive publicity in influential media sources, and then fail to benefit from the masthead...
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Make Your Corporate Anniversary Worth Celebrating
B2B firms that have flourished for 20, 30 or 50 years are understandably proud of their longevity, particularly after having endured the most recent decade’s harsh economic conditions. But many of...
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Should PRSA Sanction Public Relations Practitioners?
In his most recent bi-weekly column on customer service, “The Haggler,” New York Times writer David Segal addressed a long-standing and well-founded gripe that many journalists have against public...
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Stop the Insanity. Fire Your PR Firm in 2014.
The attribution is unsupported, but Albert Einstein is often credited with the quote: “Insanity is doing the same thing over and over again, and expecting different results.” Its source...
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PR’s “Big Lie” is Alive and Well
Nearly 5 years ago, I wrote a LinkedIn blog post (The PR Industry’s Dirty Little Secret) that called out PR practitioners who use their “close relationships” with journalists – along with the...
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